Mobile media consumption is media consumption. The Wall Street Journal audience lives in a world in which downtime is wasted time. They need instant access to data, news and insight, as circumstance demands or when and where they have a moment. With that in mind, we created concepts that speak to speed, motion and mastering time as an outgrowth of ambition. Most essentially, they position WSJ as a 21st-century media company and its apps as powerful tools for thriving in an information-driven, high-speed economy.