Did you know that global birthrates are declining? Or that robotics is choking off the best route to economic growth for poor countries? Project 2050 was a Wall Street Journal feature series exploring these and other surprising global trends, all of which might leave the world looking radically different by 2050.
Our job was to create content ads that reflected the series' wide-eyed, speculative tone. Sci-fi–ish designs coupled with copy strikethroughs suggested the unexpected future found in the stories.