Google News Initiative case studies

The Google News Initiative is a nonprofit-style fund within Google that works for the betterment of the news ecosystem. To showcase the GNI’s real world impact, we partnered with creative agency Snowday on a series of short documentary-style case studies.

My role was to identify the most compelling stories from among thousands of global partnerships, surface narrative threads through pre-interviews and support the agency’s creative team from story development through production with guidance on narrative and brand imperatives.

Role: story development,
story supervision

CD: Chris Duncan
ACD: Sam Reichman
Production: Deidre Schoo

Previous
Previous

Future of Everything Festival identity

Next
Next

Truth to Users