WSJ Election campaign

It’s hard to remember the 2016 campaign, given what’s happened since. But it was quite a circus. The Wall Street Journal wanted to position its coverage as sensible and substantive (Opinion section notwithstanding). Thus, “Story, Not Spectacle”, a campaign as successful as the election was catastrophic.

Role: concepts, copy direction, copywriting

CD: Johnathan Swafford
ADs: Adriana Torres, Chris Ritchie
Copy: Dave Zuckerman

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Wall Street Journal midterms campaign

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