Michelin Green Guide
Grand Tour of Switzerland
Role: reporting, research, writing
Once someone at Michelin (her name is Cynthia; thank you Cynthia) had a brilliant idea. She gave me an Audi and let me drive it all over Switzerland for two weeks so I could write about the experience for a special edition travel guide. Like I said, brilliant.
Below is a representative sample.
“Sheltered by the Lepontine massif, the Ticino is sunkissed, with a warm Mediterranean climate, lush verdure and balmy breezes. Italian is the lingua franca ... and the Italian concept of dolce far niente—literally ‘sweet nothing’ but in practice something like a pleasant idle—is pervasive.”
