Don’t Wait

Role: copywriting, copy direction, art direction

CD: Johnathan Swafford
Art directors: Chris Ritchie, Adriana Torres
Copy: Dave Zuckerman, Mo Amin
Editors: Laura Salaberry, Joe Lombardi
Animator: Amber Xu

This Wall Street Journal campaign was built on a simple premise: hesitation kills.

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Brand Safety

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WSJ brand activation